Brand Identity
Industry
Food & Beverage
Client
Solara (Self-Initiated Project)
Service
Brand Identity & Packaging Design
Date
July 2025
Solara is a self-initiated brand identity for a 100% natural ice lolly brand. With a complete rebrand, from logo to packaging to real-world application. I designed and art-directed every piece myself, aiming for something summery, playful, and a little cheeky.
THE CHALLENGE
Balancing "natural and artisanal" with "playful and cheeky", two tones that usually pull in opposite directions. The identity needed to feel hand-crafted and premium without losing its sense of fun.
WHAT I DID
Designed a retro-inspired logo & wordmark, with a hand-drawn sun replacing the "o", the signature detail tying the whole identity together
Illustrated packaging artwork built around each flavor's real ingredients (lime & ginger, and others)
Designed a menu board for point-of-sale
Applied the full identity to a realistic food-truck mockup: logo, packaging, and menu working together in one environment
