Digital Design | Marketing & Social
Industry
Wellness Tech
Client
Equanima
Service
Brand & Marketing Design
Date
Dec 2025 - Today
Equanima runs on a constant stream of campaigns, emails, and social content, all needing one consistent voice across brand and product. As Graphic Designer, I own that output end-to-end (paid, email, and social) illustrated in a style built around Equanima's own character world.
THE CHALLENGE
Keeping a cohesive feeling across a lot of different channels (paid, email, social, and product touchpoints) each with its own format and constraints, without the brand fragmenting into a dozen disconnected looks. Email was the clearest gap: there was no real template system, so quality and consistency varied piece to piece.
WHAT I DID
Own end-to-end design for email, paid ads, and social. Full ownership.
Illustrate campaign and social graphics in a hand-drawn, character-based style, like the "Stop Stitching. Start Integrating." masterclass campaign (pictured)
Design motion and static assets for product launches and in-app communication
Bridge marketing visuals and product experience, keeping brand and app feeling like one thing
Designed a set of refined email templates that reset the visual standard for email marketing, the clearest before/after in this project
