Product & UX/UI
Industry
Wellness Tech
Client
Equanima
Service
UX/UI Design
Date
Dec 2025 - Today
Equanima web tools had grown one at a time, each behind its own link with no shared entry point. We built Equanima Studio to bring them into one cohesive product for coaches, therapists, and practitioners. As Graphic & UX/UI Designer, I extended the design system to web and shaped the experience that tied it together.
THE CHALLENGE
The main challenge was retention. Internal signals pointed to tool complexity, not lack of interest, as the reason people weren't coming back. On top of that, the visual language was maximalist and informal, not aligning with the company's shift toward a B2B audience that needed to trust the platform as credible and professional.
WHAT I DID
Extended the app's design system to web: rebuilt buttons into a 108-variant, engineering-ready component set
Unified the homepage, turning scattered tools into one product
Designed a reusable modal system: confirmations, forms, and a subscription upgrade flow
Ran UX audits across web and mobile to diagnose the retention problem
Invented a gamification mechanic unique to the brand: stars that build constellations revealing Equanima's own illustrated characters
