Logo & Brand Identity
Industry
Creative Education & Coworking
Client
Recoveco
Service
Logo Design & Brand Identity
Date
September 2025
Recoveco is a Madrid coworking studio and creative-workshop space — crochet to painting — helping people find their inner artist. I designed the logo and a foundational color and type palette for the brand.
THE CHALLENGE
Unifying "creativity" as a whole without leaning on any single craft — no paintbrush, no yarn, nothing that would make one discipline feel more at home than the others.
WHAT I DID
Designed a hand-drawn, playful wordmark with an irregular, bouncy baseline to match the handmade feel
Illustrated a brand mark built on the name's meaning — "recoveco" a nook or hidden corner, so the mark shows a character peeking out from around one
Selected a supporting color palette and typography system
