Rebrand & Multi-Channel Design
Industry
Food & Meal Delivery
Client
Fresh Greens
Service
Branding & Marketing Design
Date
Oct 2023 – Apr 2025
Fresh Greens (formerly Vegan Food Club) was dropping 'Vegan' from its name to modernize and reach a broader audience. As Graphic Designer on a small creative team, I translated that shift into a full visual identity: from full rebrand to ongoing paid, email, and print execution.
THE CHALLENGE
Getting the tone right took iteration. The first rebrand direction was loud and maximalist, it read as generic "trendy" rather than something that actually spoke to a Spanish audience. The identity needed to feel current without losing what made it locally relatable.
WHAT I DID
Designed a brand mascot through several rounds of character design
Built a doodle-style illustration system that sits alongside product photography without competing with it
Assited product photoshoots: composition and art direction, not just the graphic layer
Designed paid media for Meta: gamified videos and bold typographic product statics
Balanced organic and functional design for email
Designed print pieces and packaging
