Social Media Design
Industry
Food & Beverage
Client
Coca-Cola Europacific Partners & Fanta Spain
Service
Graphic Design
Date
Dec 2021 – Nov 2022
Agency work on global FMCG brands usually gets pictured as restrictive, but the real day-to-day was an ongoing content calendar across multiple Coca-Cola Europacific Partners products, working closely alongside a community manager, with genuine room to propose ideas inside the brand guidelines rather than just executing to the letter.
THE CHALLENGE
The hard part wasn't finding creative freedom, I had that. It was keeping a constant stream of recurring social content feeling fresh and on-brand across several products at once, week after week, while still making space for higher-impact moments: a specific campaign, and building a social identity almost from scratch for one market.
WHAT I DID
Ongoing content calendar: Designed recurring social assets across multiple Coca-Cola Europacific Partners products, working in sync with a community manager to keep output aligned with what was actually resonating
"What the Fanta" campaign: Contributed design work to Fanta's What the Fanta campaign
Built a market-specific social identity: Helped shape and iterate the visual identity for Coca-Cola Europacific Partners' Spain social channels, moving it toward something more distinct rather than a straight global template
Acquisition-focused presentations: Designed corporate presentations aimed at new business and partnership capture across the brand roster
